Daddy Yankee

As the urban regional style of Latin music heated up in the mid-2000s, spearheaded by the burgeoning reggaeton sound, Daddy Yankee sold millions of CDs in the wake of his international breakthrough hit, "Gasolina." The reggaeton star enjoyed success not only throughout Latin America but also in the profitable markets of the United States and Europe, and alongwith fellow urban regional figureheads Don Omar, Tego Calderón, Akwid, Vico-C, El General, and Ivy Queen, even such highbrow media outlets as The New York Times and the BBC took note (the former crowning Barrio Fino as one of the best hip-hop albums of 2004), not to mention industry publications like Billboard, which tracked the exploding urban regional market with fervor.

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